Leveraging Pinterest for your business
Have you been hearing about a new social network tool called Pinterest, and wondering what its all about?
Pinterest is basically a visual bookmark tool; the platform allows users to create pinboards for different subjects that interest them.
Before continuing, make sure you understand these terms:
Pin: an image added to Pinterest
Pinboard: a set of theme-bases pins
Pinning: The act of visually sharing content
Repin: Reposting somebody else’s pin
Pin it Button: Button that can be placed on websites to facilitate sharing on Pinterest
Pinner: The person who does the sharing
Pinterest is a fantastic forum in which users interact by pinning or repinning your content to their boards. It is growing at an incredible rate and offers SEO benefits for your web pages. It is creeping up to other platforms as a leading referral mechanism on the web, and is currently responsible for 3.6% of all web referrals.
The link-building capability is the biggest SEO component on Pinterest. It grows in authority and so will the links coming from it. For example, if you have a new picture or something you want to share on Pinterest, just copy the link and past it on your blog (just click…
Top Tips for Effective Brand Timelines
We love great (easy-to-understand) tip resources that make social media easier. Here is a great example from Wildfire on Top Tips for Effective Brand Timelines.
Top Tips for an Effective Timeline Guide copy
Sharing the love: We LOVE using Wildfire apps for running social media contests for our brand clients – check them out if you want to run a Facebook contest of any kind. http://www.wildfireapp.com
One of the Top Ways to Get Better Media Coverage: Use Human Interest Stories
You want to get your name out as much as possible, but buying massive amounts of advertising isn’t feasible unless you are in the billion dollar leagues with Coke and McDonalds. One of the top ways to get better media coverage without having to pay for it is to get human interest coverage.
What is Human Interest?
In journalistic circles, human interest refers to articles about people that cause the reader to interact or sympathize with the subject. During the holidays, tragic stories abound that are attempting to generate sympathy and assistance for those who are in bad life situations. At other times of the year, you may see mainly stories about little kids or the elderly. A human interest story can be a tear-jerker, heroic tale, current event, or any other topic that is of general interest to your readership on a personal level.
How to Make Your Business Qualify as Human Interest
There are several ways to get media attention in the form of a human interest story. These include:
- Experience personal tragedy
- Experience personal success
- Write about another’s success or tragedy
- Lead a campaign
…
Be Sure to Include Bloggers in Your Media Relations
Pitching your ideas to the media has always been part of a good marketing plan, and now that so much commerce is taking place online, it is important that your media relations include bloggers. There are blogs online on every subject and with all kinds of approaches, so you’re sure to find people out there to help your business.
What is Blogging All About?
In case you don’t spend a lot of time in the “blogosphere,” I’ll give you a quick update. First off, a quick history lesson: In the 1990’s, people began to communicate with each other online in forums and on bulletin boards. Some people who had more to say started writing continual posts using diary or journaling software. This kind of post came to be known as “weblogs,” which got shortened to the term we use today, “blogs.”
Blogging software developed right along with the rest of the Net and millions of people started blogging. In the beginning, it was individuals writing about their daily lives and personal passions. Eventually, the format expanded to include business posts and news sites.
The popularity of blogs continued…
3 Ways to Boost Your Online Presence Until You Can Hire a Social Media Agency
Social media is HOT, and having a skilled social media agency managing your online presence is a dream, but not one that just everybody is ready to actually do. I get that. Times are tough and for most of us, social media is still uncharted territory where our businesses are concerned. However, in the meantime, I’d hate for you to miss out on opportunities to benefit from all the latest innovations in social media. Here are a few things that you can start doing on your own.
Brand Your Campaigns
Social marketing is less expensive and more fun than traditional marketing, but it is marketing nonetheless. This means that you want to have your ducks in a row before you start publishing to some degree. Get clear on your brand beforehand so you can be consistent in your presentation. For starters, you must have a logo. If you don’t already have one, you can get one designed for you very inexpensively by working with one of the freelance sites online.
You want to have your name, logo, and tagline on everything that you touch online. Get your name and face…